Dangers of Overpricing and Why Pricing is Critical

An asking price that is beyond market range can adversely affect the marketing of a property.

  • Fewer buyers are attracted, and fewer offers received.
  • Marketing time is prolonged, and initial marketing momentum is lost.
  • The property attracts "lookers" and helps competing houses look better by comparison.
  • If a property does sell above true market value, it may not appraise,and the buyers may not be able to secure a loan.
  • The property may eventually sell below market value.

Previous Page: Understanding Market Value    Next Page:  In Conclusion